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Travelers’ expectations are growing: They want wellness experiences that nourish them both inside and out, which means hotels and resorts that prioritize overall well-being will be better positioned to not only attract these guests but also gain their loyalty. January is the perfect opportunity to launch programs that go beyond the traditional spa and fitness […]

The new year is just a few weeks old, which means even if your marketing hasn’t quite gotten off to the start you envisioned, it’s not too late to begin moving in the right direction. Here are five things that can help you make 2022 great for your property—and they don’t necessarily require a major

As we move toward 2022—after nearly two years of unprecedented challenges and shifts in the travel landscape—about the only thing we can say definitively is that change is here for good. But change is good, because it forces us to constantly reconsider everything about what travelers desire, what will move them, and what they need

Many travelers are looking for wellness experiences that boost their physical and emotional well-being, meaning hotels and resorts that offer this programming are in prime position to thrive. At Brown Marketing & Communications, we looked at emerging trends and pulled together examples of these experiences that can help your guests feel relaxed and replenished. Breathwork:

We’ve long talked about the importance of being nimble—for all businesses, not just our hospitality clients. And as 2020 continues to throw new challenges our way, the ability to change, adapt, and get creative has never been more vital. Today, we talk to J Public Relations founding partner Jamie Sigler O’Grady, who is widely known

Supporting small businesses and shopping small are trends that are here to stay. A recent Amex Traveler survey found that 77% of respondents agree that they want to be more conscious about supporting small businesses. Hotels can prepare for this by curating amenities and hotel shops to reflect this trend. Here are a few ideas

Every hotel and resort has revamped operations in the wake of COVID-19, but that’s only part of the challenge. Communicating those changes in a way that instills confidence in guests and potential guests—without overwhelming them—is just as important as the changes themselves. Here are four quick tips to get your message out effectively. 1. Stay

As our industry endures perhaps the greatest challenge of our lifetimes, we all have concerns. How long will this go on? How long will it take for travel and tourism to recover? And how can we prepare for what’s ahead? We know the hospitality business has always been resilient—it’s human nature to want to explore.

As businesses have been forced to pivot in unexpected ways this year, the marketing landscape also continues to evolve—presenting new opportunities heading into 2021. Andreanna Mazereeuw, director of digital marketing for Wallop, joins us today to provide some key takeaways and tips for digital strategies in the coming year. What are the top 3 things