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October 18, 2021

Many travelers are looking for wellness experiences that boost their physical and emotional well-being, meaning hotels and resorts that offer this programming are in prime position to thrive. At Brown Marketing & Communications, we looked at emerging trends and pulled together examples of these experiences that can help your guests feel relaxed and replenished.

  • Breathwork:
    Breathwork is trending like never before, because as we’re discovering, we’ve all forgotten how to breathe properly. As a result, we’ve become a population of mouth breathers, which leads to a host of sleep and health issues, such as snoring, sleep apnea, a misaligned bite, dental decay and gum disease, and a lower concentration of oxygen in the blood. Consider introducing programming that addresses breathwork, which can help alleviate stress, anxiety, and even chronic pain. From a session on the fundamentals of breathing to a class on pranayama breathing techniques, applied breathwork has the potential to radically transform the body’s biochemistry. And it can be done virtually anywhere.
  • Immunity Boosters:
    As the weather turns colder and we enter cold and flu season, many people are looking for ways to boost their immunity. This is especially true for those traveling on packed planes and trains. Some of the best ways to strengthen the immune system are by getting enough sleep, eating a plant-based diet, and managing stress levels. Think about how you can help guests do that by introducing sleep-enhancing amenities, such as a bath butler, an in-room sound machine, relaxing essential oils, and more. You could also introduce a menu of immunity-boosting elixirs, as well as market your stress-relieving spa treatments and those that boost circulation, such as lymphatic drainage, as ways to strengthen immunity naturally.
  • Biophilic Design:
    This concept, in which spaces are designed according to the principles of nature, is growing increasingly popular as people seek out healthier indoor spaces and those that promote and enhance wellness. It’s the idea that interior design can improve people’s mental and physical well-being through the use of plants, natural light and materials, scenic views, and more. Fortunately, you don’t need to build from the ground up to incorporate nature in your space. Green walls, or living walls, are vertical gardens that offer a host of benefits, including purifying the air, boosting productivity, and creating a community feel. They can breathe new life into a conference room or other spaces.
  • Sound and Vibrational Healing:
    Take your meditation offerings and spa treatments to the next level by introducing sound and vibrational healing. With the use of Tibetan singing bowls, tuning forks, gongs, chimes, and even the voice, you can put guests in a meditative state that enhances emotional, physical, and spiritual well-being. This healing modality is a great complement to energy work and is especially helpful for those interested in clearing energy blockages, lowering stress, and improving sleep.
  • Mindful and Intuitive Eating:
    In today’s digital society, eating has become almost an afterthought—but there is growing interest in more mindful eating. Help guests tap into this healthy trend by introducing a special Mindful and Intuitive Dinner. Encourage them to unplug from their phones, paying attention to the tastes and textures, recognizing when they’re satiated based on their body’s cues. Elevate the event with a mindfulness expert to educate guests on the importance of enjoying a meal without distractions.
  • Stress-Relieving Adaptogens:
    While there are numerous ways to reduce stress, adaptogens—healing herbs that make the body more resilient to stress and fatigue—are an easy hack to deal with the pressure. Ashwagandha, holy basil, reishi mushrooms, and turmeric are just some of the adaptogens making headlines for their ability to fight stress, boost brain function, reduce depression, and more. Give guests an opportunity to sample these healing herbs with a menu of teas, smoothies, or soups that incorporate them. Or introduce a culinary class that explores their healing benefits.
  • Sustainable and Purposeful Travel:
    Today’s wellness-oriented travelers are interested in lessening their environmental impact. Help guests feel good about their travel choices by offering carbon-neutral stays, meetings, and events by introducing a carbon offset program. Team up with a local non-profit to minimize food waste. Consider offering a climate-conscious menu of seasonally sourced, plant-based cuisine or designate special climate-friendly menu items to appeal to those interested in how the food chain is affected by climate change.

As always, our team is here to support you with rolling out these new experiences and reaching more potential guests with your new offerings.