As our industry endures perhaps the greatest challenge of our lifetimes, we all have concerns. How long will this go on? How long will it take for travel and tourism to recover? And how can we prepare for what’s ahead? We know the hospitality business has always been resilient—it’s human nature to want to explore. …
As businesses have been forced to pivot in unexpected ways this year, the marketing landscape also continues to evolve—presenting new opportunities heading into 2021. Andreanna Mazereeuw, director of digital marketing for Wallop, joins us today to provide some key takeaways and tips for digital strategies in the coming year. What are the top 3 things …
You’ve made all the enhancements and changes necessary to reopen your property. Your focus is squarely on the well-being of both guests and your team members. And you’re confident you can still provide an experience that is worthy of your brand. Does your website give potential guests that same confidence? We’ve talked about how to …
Creating a website that reflects your enhanced experience Read More »
As restaurant dining begins to reopen across the country, it has been great to see trends emerging around providing guests with special experiences. Here are a few of our favorites: Picnics For hotels and resorts that have the space, private picnics are a great way to promote special experiences that also incorporate social distancing. From …
Dining, distancing, and still driving great experiences Read More »
A lot of our clients understand how important influencers are in today’s marketing climate for travel, beauty, fashion, and other upscale industries. Utilizing these partnerships can be a cost-effective way to bond with new audiences, generate content, and for hotels, even turn unused rooms into powerful opportunities. Too many properties, however, think they can accomplish …
Thinking about using influencers? You need more than just posts—you need a plan. Read More »
You’ve heard about the importance of using multiple marketing channels to give your audience an “omni-channel” experience. Sounds easy enough, right? Hold on. Contrary to what you might think, though, using multiple marketing channels doesn’t automatically mean you’re providing an omni-channel experience. The key to omni-channel marketing is consistency across those channels. Even if you’ve …
When a new year rolls around, people make big goals and sweeping proclamations: “I’m going to lose 20 pounds.” “I’ll pay off my credit card by the end of the year.” “I’m done with smoking as of Jan. 1.” The problem is, there usually isn’t a plan behind those grand resolutions. And a month or …
Join our email list for the latest marketing news and trends in the hospitality industry.
