Paying attention to trends is one of the best ways to keep your finger on the pulse of the travel industry. This month, we bring you even more intel on how today’s trends may impact your business and what you can do to capitalize on them. From reaching potential guests and boosting your digital presence …
While intuition and experience can give you a sense of what people want, data-based evidence is key to crafting a marketing plan that speaks to the trends that are driving bookings for today’s travelers. Having this information at hand can help you achieve higher conversion rates for your marketing efforts. It can also help you …
8 Travel Trends You Can Expect to Impact Business in 2023 Read More »
Social media continues to be more impactful than ever in terms of influence and return on investment—and marketing spend in this channel is growing, according to Hootsuite’s Social Media Trends 2023 report. Here, we share some trends and best practices to elevate your social media marketing in the year ahead. Trends to Watch Creator collaborations …
At Brown Marketing, we do marketing plans differently—instead of creating a couple of slides that get shoved into a drawer after the owner presentation, we design plans with detailed strategies and hyper-specific tactics. The result? A full roadmap that guides all marketing throughout the year. The process It begins with learning as much as possible …
Your property’s brand goes beyond your logo, your fonts, your colors: It’s the story you tell potential customers, the experience you promise. It encompasses just about everything, from your services to your reputation and personality, and even some things you might not realize—like the music that plays in the lobby, the artwork on the walls, …
Are you launching a hotel or resort? Do you want to rebrand your existing property to reach new audiences? The Brown Marketing Launch Package makes it easy to generate and enhance brand awareness, boost bookings, and optimize revenue channels. This all-inclusive turnkey offering includes access to veteran hospitality experts in marketing, design, and content. They …
Build a better brand with our turnkey launch package Read More »
We’ve all heard the saying, “A picture is worth a thousand words,” and it’s especially true when it comes to promoting luxury travel experiences. Hospitality brands, like lifestyle brands, create buzz when they feature awe-inspiring and aspirational marketing visuals that create a sense of FOMO. One has only to look at Instagram to understand the …
4 simple ways to enhance your resort’s photography and videography Read More »
As destinations continue to ease COVID-related restrictions, the pace of travel continues to increase. Yet while most travelers long for a return to “normal,” the pandemic has in some ways forever altered the way we see the world. Fortunately, many of these changes present opportunities to provide a better overall travel experience. Here, we’ll look …
8 travel trends that are transforming the industry Read More »
The pandemic has altered nearly every aspect of daily life, but it hasn’t all been bad: One positive impact is an increase in the desire for more responsible travel. Today, more people are seeking sustainable accommodations, authentic experiences that immerse them in nature, and opportunities to improve the destinations they’re visiting (also known as regenerative …
Celebrate Earth Month with impactful initiatives that boost sustainability Read More »
Travel is one of the best teachers: It exposes us to new ideas, cultures, foods, and people, providing a better (and broader) understanding of the world. We’ve recently shared some of the purposeful trends—such as sustainability and ecotourism—that are transforming travel, and “Play + Learn vacations” are yet another. Ideal for all ages, this blend …
Create learning vacations that engage and inspire guests Read More »
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