Like many industries, the hospitality space has seen severe labor shortages, even two years into the pandemic. This poses challenges beyond the operational strains that can make it more difficult to deliver exceptional service on a daily basis—these shortages also can lead to a “set it and forget it” approach to marketing. While it can …
Are your social efforts just so-so? Here are 5 ways to win. Read More »
Although the pandemic has proven to be a significant disruptor within the travel industry, there was a silver lining for many hotels and resorts near major drive markets—an actual uptick in bookings. With many international destinations off-limits or requiring travelers to follow complicated testing and quarantine rules, many people opted for more accessible destinations closer …
Today’s trends can help your property thrive tomorrow Read More »
The arrival of February means love is in the air—and there is nothing more captivating than a good love story. Infusing a bit of romance into your brand is not only a great way to woo guests, but it can also help recapture a different kind of love: the love of travel so many have …
Enhance your brand with ideas that inspire connection Read More »
Travelers’ expectations are growing: They want wellness experiences that nourish them both inside and out, which means hotels and resorts that prioritize overall well-being will be better positioned to not only attract these guests but also gain their loyalty. January is the perfect opportunity to launch programs that go beyond the traditional spa and fitness …
Ideas for elevating your wellness programming in 2022 Read More »
The new year is just a few weeks old, which means even if your marketing hasn’t quite gotten off to the start you envisioned, it’s not too late to begin moving in the right direction. Here are five things that can help you make 2022 great for your property—and they don’t necessarily require a major …
Five things to do now for your marketing in 2022 Read More »
As we move toward 2022—after nearly two years of unprecedented challenges and shifts in the travel landscape—about the only thing we can say definitively is that change is here for good. But change is good, because it forces us to constantly reconsider everything about what travelers desire, what will move them, and what they need …
Many travelers are looking for wellness experiences that boost their physical and emotional well-being, meaning hotels and resorts that offer this programming are in prime position to thrive. At Brown Marketing & Communications, we looked at emerging trends and pulled together examples of these experiences that can help your guests feel relaxed and replenished. Breathwork: …
We’ve long talked about the importance of being nimble—for all businesses, not just our hospitality clients. And as 2020 continues to throw new challenges our way, the ability to change, adapt, and get creative has never been more vital. Today, we talk to J Public Relations founding partner Jamie Sigler O’Grady, who is widely known …
Supporting small businesses and shopping small are trends that are here to stay. A recent Amex Traveler survey found that 77% of respondents agree that they want to be more conscious about supporting small businesses. Hotels can prepare for this by curating amenities and hotel shops to reflect this trend. Here are a few ideas …
Every hotel and resort has revamped operations in the wake of COVID-19, but that’s only part of the challenge. Communicating those changes in a way that instills confidence in guests and potential guests—without overwhelming them—is just as important as the changes themselves. Here are four quick tips to get your message out effectively. 1. Stay …
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