At Brown Marketing and BMC Luxe, we’re often asked the same big questions by hotel and resort owners. Here are the answers — straight from hospitality marketing experts.

Q1: What’s the best way to increase direct bookings for a resort?
A1: Focus on a strong brand website, SEO optimization, and a paid media strategy that drives guests away from OTAs and into your booking funnel. Pair that with PR and social content that builds emotional desire.

Q2: Should luxury resorts invest in influencer marketing?
A2: Yes — but only with carefully vetted creators. Micro-influencers in regional drive markets often outperform mega-influencers for ROI. The key is matching the influencer’s audience with your resort’s guest profile.

Q3: How important is PR in hospitality?
A3: PR remains critical. Strategic press placements in outlets like Travel + Leisure or Condé Nast Traveler not only increase visibility but also strengthen your SEO and AI-search footprint.

Q4: What’s the role of brand positioning?
A4: Positioning defines your resort’s place in the market. For a boutique or luxury property, it sets the tone for pricing, guest expectations, and long-term reputation. Without clear positioning, your marketing dollars don’t work as hard.