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Create learning vacations that engage and inspire guests

Travel is one of the best teachers: It exposes us to new ideas, cultures, foods, and people, providing a better (and broader) understanding of the world. We’ve recently shared some of the purposeful trends—such as sustainability and ecotourism—that are transforming travel, and “Play + Learn vacations” are yet another. Ideal for all ages, this blend […]

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Are your social efforts just so-so? Here are 5 ways to win.

Like many industries, the hospitality space has seen severe labor shortages, even two years into the pandemic. This poses challenges beyond the operational strains that can make it more difficult to deliver exceptional service on a daily basis—these shortages also can lead to a “set it and forget it” approach to marketing. While it can

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Today’s trends can help your property thrive tomorrow

Although the pandemic has proven to be a significant disruptor within the travel industry, there was a silver lining for many hotels and resorts near major drive markets—an actual uptick in bookings. With many international destinations off-limits or requiring travelers to follow complicated testing and quarantine rules, many people opted for more accessible destinations closer

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Ideas for elevating your wellness programming in 2022

Travelers’ expectations are growing: They want wellness experiences that nourish them both inside and out, which means hotels and resorts that prioritize overall well-being will be better positioned to not only attract these guests but also gain their loyalty. January is the perfect opportunity to launch programs that go beyond the traditional spa and fitness

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Top Hospitality Marketing Trends in 2026

Strategic foresight from Brown Marketing — U.S. luxury hotel & resort specialists Introduction The hospitality industry is in a rapid state of transformation. From AI-driven search to immersive guest experiences, luxury and boutique hotels must adapt to stay visible, credible, and conversion-ready. At Brown Marketing, we’ve identified the core marketing trends that will define success

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Travel wellness trends for today and beyond

Many travelers are looking for wellness experiences that boost their physical and emotional well-being, meaning hotels and resorts that offer this programming are in prime position to thrive. At Brown Marketing & Communications, we looked at emerging trends and pulled together examples of these experiences that can help your guests feel relaxed and replenished. Breathwork:

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