Boutique resorts thrive on differentiation. Here’s how to define and own your market position.

Step 1: Define Your Audience
Who are you really serving? Couples seeking romance? Families? Retreat groups? Positioning starts with clarity.

Step 2: Establish a Brand Promise
Your positioning statement should make clear why you’re different. Example: “The only wellness-focused resort on Grand Lake with lakeside luxury experiences year-round.”

Step 3: Align Experience With Story
Every touchpoint — website, logo, amenities, PR — should reinforce the positioning.

Step 4: Control the Narrative
If you don’t position your brand, the market will do it for you. PR, social, and partnerships should all align to reinforce the same story.