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Agency

A FULL-SERVICE HOSPITALITY AGENCY FOR YOUR MARKETING NEEDS

We provide an integrated approach that leverages all aspects of the marketing wheel, with flawless execution to ensure consistency across all channels.

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Storytelling

We’ll craft a compelling narrative that sparks an emotional connection with audiences. Combined with the creation of a visual aesthetic, this will lay the groundwork for effective marketing that puts your brand in the spotlight.

02 / 04

Asset Development

We then develop all the assets you need: photos, videos, a website, digital and print collateral, social media content, email marketing templates, on-site operating supplies, and other materials.

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Planning

With assets in hand, we create a comprehensive marketing plan that clearly outlines objectives and strategies, along with the specific tactics we will utilize as you go to market.

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Execution

After the plan is in place, we effectively become your internal marketing agency, adding bandwidth to your team with our ability to execute all creative services—from copywriting to graphic design, website maintenance, and more.

 

FEATURED CLIENTS

  • Access Hotel Advisors
  • Alila Napa Valley
  • Andaz Scottsdale
  • The Aster
  • Cachet Hospitality Group
  • Canopy Cancun
  • Carmel Valley Ranch
  • Conrad Punta de Mita
  • Conrad Ford Lauderdale
  • Destination Hotels & Resorts
  • Fairmont Newport Beach
  • Grand Golf Resorts of Florida
  • Grand Resorts of Cap Cana, DR
  • Half Moon Bay Golf Links
  • Heckfield Place, England
  • Hilton Cancun
  • Hilton Los Cabos
  • Hotel Georgia
  • Hotel Sax, Chicago
  • Hotel Teatro, Denver
  • Hutton Hotel
  • Hyatt Centric Key West
  • Hyatt Regency Lost Pines
  • Indian Springs Resort, Calistoga
  • Inn at Newport Ranch
  • Kimpton Hotels & Resorts
  • Las Alcobas
  • Las Ventanas
  • The London — West Hollywood
  • Longfellow
  • Mar Vista Cottages
  • Miraval Group
  • Montage Beverly Hills
  • Montage Deer Valley
  • Montage Laguna Beach
  • Mountain Lake Resort
  • Nizuc Resort & Spa, Cancun
  • Park Hyatt Aviara
  • The Palace Hotel — New York, NY
  • The Peabody
  • Point Hospitality Group
  • The Ranch at Laguna Beach
  • Resort at Pelican Hill
  • Ritz-Carlton Half Moon Bay
  • Salamander Hotels & Resorts, VA
  • Santa Lucia Preserve
  • Southall, Nashville, TN
  • Thompson Austin
  • Thompson Denver
  • Ventana Big Sur, CA
  • Waldorf Astoria Cancun
  • Waldorf Astoria Monach Beach
  • Waldorf Astoria Pedregal
  • Westin Hotels & Resorts
  • Woodside Hotels & Resorts
  • Bernardus Lodge & Spa, Carmel Valley
  • Bodega Bay Lodge, Bodega Bay
  • Hotel Drisco, San Francisco
  • Lafayette Park Hotel, Lafayette
  • Napa Valley Lodge, Yountville
  • Stanford Park Hotel, Palo Alto

MARKETING AGENCY TEAM

Brown Marketing & Communications founder Heather Brown is well-versed in every aspect of resort operations, because her entire career has been in the industry. And she has assembled a team of experts with deep experience in branding and marketing luxury properties.

A headshot of Heather Brown, Founder of Brown Marketing & Communications Marketing Agency

Heather Brown

Principal, Founder

Jaime Strong

Account Manager

A headshot of Bianca Prado, Account Manager at the BMC Luxury Collective Agency

Bianca Prado

Account Manager

A headshot of Max Hase, Art direction & design at the BMC Luxury Collective Agency

Max Hase

Art Direction & Design

A headshot of Melineh Mirzaian, Graphic Design at the BMC Luxury Collective Agency

Melineh Mirzaian

Graphic Design

A headshot of Mike Plaster, Copywriting & content strategy at the BMC Luxury Collective Agency

Mike Plaster

Copywriting & Content Strategy

Heather Mikesell

Copywriter

A headshot of Nancy O'Dorisio, Media Buyer at the BMC Luxury Collective Agency

Nancy O'Dorisio

Media Buyer

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Heather Brown

Principal, Founder

Heather Brown, the Principal and Founder of Brown Marketing & Communications, leads the firm’s branding, marketing, and creative efforts. A CMO-level veteran with 25 years of experience in the hospitality industry, she provides immense knowledge and expertise in brand development, as well as marketing strategy and tactics. Since launching her firm, she has managed programs for a wide variety of esteemed hotel and resort brands, including Auberge, Hilton, Hyatt, The Ritz-Carlton, Miraval, Carmel Valley Ranch, Las Alcobas Napa Valley, Hotel del Coronado, Ventana Big Sur, Waldorf-Astoria Pedregal, Conrad Hotels & Resorts, Canopy Cancun, and many more.

Heather spent 10 years with Montage Hotels & Resorts as Director of Brand Marketing, managing marketing and branding from inception to post-opening for all three of the company’s first ultra-luxury hotels, six restaurants and three five-star spas. She also has supported marketing efforts for some of the country’s most expensive residential real estate in Laguna Beach, Beverly Hills, and Park City, Utah, along with development opportunities in Cabo San Lucas, Hawaii, the Caribbean and beyond.

Jaime Strong

Account Manager

With more than 15 years of experience in the hospitality and retail industries, Jaime brings a unique talent for building buzz, engagement and partnerships to maximize visibility and sales. Her background includes roles with Ojai Valley Inn, Montage Laguna Beach, and 11 years as Integrated Marketing Manager for Bloomingdale’s in Newport Beach and the South Coast Plaza flagship store. She also has consulted for Macy’s, Westfield and Trader Joe’s. Jaime has a strong understanding of the Southern California market, as well as the preferences and expectations of luxury consumers.

Bianca Prado

Account Manager

Based in Miami, Bianca leads our East Coast team. With over 10 years of marketing experience, she has worked with brands such as W Hotels, Yardbirds, and F45 Fitness. She leads Brown Marketing and BMC Luxury Collective account teams overseeing creative, strategy, and execution for Watermark Retirement Communities, including The Élite Collection and The Élan Collection; she also is part of the team supporting Southall Farm & Inn and Carmel Valley Ranch.

Mike Plaster

Copywriting & Content Strategy

After a decade-long newspaper career as a writer and editor, in 2007 Mike turned his focus to corporate communications and helping businesses of all kinds tell their stories. Part of the Brown Marketing & Communications team since 2015, he has provided copywriting services and content strategy for properties such as Ventana Big Sur, Carmel Valley Ranch, Miraval, Meritage Napa Valley, and many others. Mike is highly skilled at finding each property’s unique voice and ensuring it shines through in all content—from email campaigns and websites to collateral and other materials that help define the guest experience.

Max Hase

Art Direction & Design

An award-winning graphic and web designer with more than 15 years of experience, Max’s creative approach brings a fresh, novel feel to the luxury market and hospitality industry. Boasting both agency and freelance experience, he has worked with clients such as Bodega Bay Lodge, Napa Valley Lodge, Woodside Hotels, Bernardus Lodge & Spa, Nizuc Resort & Spa, Half Moon Bay Golf Links, Wente Vineyards, Mountain Lodge, and many more. Max handles all aspects of design for Brown Marketing & Communications clients, including logo development, branding, brochures, collateral, advertising, and in-house operating supplies.

Melineh Mirzaian

Graphic Design

Melineh is a senior designer and art director with diverse strategic experience to go with her eye for innovation and graphic perfection. She specializes in graphic design for luxury clients, including Montage Hotels & Resorts, House of Blues, Hotel del Coronado, and Indian Springs Calistoga, among others. Her vast skill set enables her to offer brand identity guidance, print and digital design, UI, web design, and art direction for a variety of brands. Melineh’s prior experience includes roles as Art Director at Montage Laguna Beach and Senior Designer at SK+G Advertising, the most prestigious advertising agency in Las Vegas.

Heather Mikesell

Copywriter

Heather Mikesell is co-founder of Well Defined, a trusted source for all things related to wellness. An expert on spa and wellness trends, she is frequently quoted in outlets such as The New York Times, Well + Good, and Crain’s. Heather is an award-winning journalist, content strategist, and freelance writer who is skilled in writing, copyediting, and media relations; she previously served as editor-in-chief of American Spa. Her work has appeared in Elite Traveler, Islands, Kiwi, Luxury Travel Advisor, Organic Spa, Porthole Cruise, Spa, Travel Agent, abcnews.com, jetsetter.com, outside.com, wellandgood.com, and other publications.

Nancy O'Dorisio

Media Buyer

Nancy has excelled over her 30-plus years in advertising and marketing, and offers extensive expertise in media planning and buying. She understands that advertising is just one component of a successful marketing program—and as the industry continues to evolve, her commitment to innovation helps clients get the most out of their budgets. Nancy’s approach and partnerships create opportunities beyond ad buys, adding value through social media mentions, promotional giveaways, editorial placements and more. She has worked with companies such as The Ritz-Carlton, Hard Rock Hotels & Resorts, Coors, Destination Hotels & Resorts, and Barceló Hotels & Resorts.

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